Asia Inc To Spearhead ‘Go Green’ Drive For Business

Posted on  21/10/2008  |  Media Centre

21st October 2008

Published on The Brunei Times

BUSINESS and industry will join hands with government in an environmental awareness campaign in Brunei Darussalam to be dubbed “Go Green Campaign for Business” which is set to be launched this week.

The campaign is an initiative proposed to be launched during the National Environment Conference 2008 slated for Oct 23. The conference themed “Building a cleaner, brighter future” is organised to create the platform to address environmental awareness issues and to engage a public-private partnership collaboration on environmental sustainability.

This public-private initiative is spear-headed by Asia Inc Forum in partnership with Total, HSBC, Alcoa and BLNG with the support of the Ministry of Development.

The campaign, Asia Inc said, seeks to reinforce the role of business in environmental protection within the context of Brunei’s economic and social development; advance the national environment agenda with support from the public and private sector and promote corporate and individual responsible behaviour towards protection of the environment.

Conference participants will be encouraged to join the campaign to show their support for green business. Interested participants who wish to join will stamp their company chop and affix their signatures on the Go Green Campaign board which will be on display after the launch.

The Go Green Campaign will be sustained through a series of follow-up events, such as workshops/educational talks on environmental issues, clean-up drive and visit to companies espousing the green campaign in their respective areas.

The campaign responds to the current Brunei Darussalam’s Long-Term Development Plan which has clearly emphasised the environmental challenges facing the country today and the prospects and programmes that are needed to be carried out to achieve a sustainable environment especially in the areas of creating public awareness, solid waste management and disposal of hazardous waste, air and water quality and necessary legislation, Asia Inc said in a statement.