Asia Inc to hold Blue Ocean Strategy talk

Posted on  10/05/2012  |  Media Centre

By Al-Haadi Abu Bakar

Thursday, May 10, 2012

Delwin Keasberry (C), programme manager of Asia Inc Forum, speaking to the members of the media during a press conference yesterday on the upcoming Local Business Development Programme 2012 at Radisson Hotel. Picture: BT/Al-Haadi Abu Bakar

ASIA Inc Forum will launch its Local Business Development (LBD) Programme this year with a seminar for Small Medium Enterprises (SMEs) on the Blue Ocean Strategy.

Delwin Keasberry, programme manager of Asia Inc, said the Blue Ocean Strategy, which in essence heavily focuses on innovation, goes hand-in-hand with the current SME climate in Brunei.

“A lot of things are happening in Brunei over the past year. Pulau Muara Besar is making headlines, we see a lot of internationalisation, our doors are opening up. So we see the need for our local SMEs to be on par with the big boys at the international level,” he said at a press conference held at Radisson Hotel yesterday.

Titled ‘Creating Breakthrough Growth In Your Business’, Asia Inc Forum along with its partners the Ministry of Industry and Primary Resources and Baiduri Bank, and associate partners Microsoft (B) Sdn Bhd and Indramas, will be bringing Blue Ocean Strategy for this year’s seminar and workshop under the LBD programme to provide the opportunity for SMEs to assess and rethink their current business strategy.

Blue Ocean Strategy looks at the big picture view such as, entire value chain of a business and the way of thinking, rather than sub system of the entire organisation, he explained.

The Blue Ocean Strategy will be facilitated by Raj Kumar, Director of Strategy & Innovation at the UCSI Blue-Ocean Strategy Regional Centre in Malaysia.

“Raj will be coming to talk about how to make competition irrelevant and how to create new market space through the Blue Ocean Strategy,” said Keasberry.

Stuart Kemp Executive Director, Asia Inc Forum said that Blue Oceans Strategy ideally fits with His Majesty’s government’s desire for economic diversification.

“Currently in Brunei we see SMEs compete in the red ocean; we see them competing on price and quality. what we’re looking to do is to get them to move to the blue ocean strategy,” he said.

“Through this year’s LBD programme, we’re looking to give talks to SMEs here in Brunei who are ready to take their next growth, on the opportunity for them to find new products, new markets and new ways of doing business,” he added.

The seminar will be held on May 30 at the Grand Hall at the Empire Hotel & Country Club, and will bring together over 100 local SMEs.

The Brunei Times