Top-Notch Business Strategist At Asia Inc Forum

Posted on  04/11/2010  |  Media Centre

Written by Farah Ahmadnawi

Thursday, 04 November 2010

Bandar Seri Begawan – Award-winning business strategist Dr Wilson Chew, Group Principal Consultant and Chief Executive Officer of StrategiCom, is set to make an appearance at Asia Inc’s upcoming ‘Local Business Development Forum’ on November 18.

Equipped with 10 years of experience in corporate strategy, brand strategy formulation and integrated marketing communications, Dr Wilson Chew has been chosen to be featured in a session on ‘Brand Building: Top Strategies That Work.’

With more than 100 consultants in 11 offices in Asia, Europe and the United States, StrategiCom has successfully helped transform the perceptions of over 1,000 of its clients’ brands, particularly in the medium-sized enterprise sector.

Thus, his attendance will bring a wealth of benefits to the audience, allowing them to learn and share at the forum.

Dr Wilson has also co-authored two sell-out books on branding and differentiation: ‘Transforming Your Business Into a Brand – The 10 Rules Of Branding’ and `Killer Differentiators – 13 Strategies to Grow Your Brand’ published in 2007 and 2008.

Themed ‘Tiny Ripples, Huge Wave: Creating Greater Competitive Advantage for Local Businesses,’ the one-day business forum will be open to entrepreneurs, corporate leaders, members of government, the academe and civil society.

The forum aims to put a particular focus on SMEs to play stronger and active roles in economic development and diversification and at the same, inspire local businesses.

Through open discussions -related to the business environment, effective branding strategies for SMEs, the role of multinational corporations as SME growth catalysts, and key opportunities for local businesses are being disguised in today’s difficult times.

Partners involved in the event include Baiduri Bank, the Brunei Economic Development Board, and Brunei Shell Petroleum with the support of Borneo Bulletin and Media Permata.

For information, or registration to the Local Business, Development Forum, contact Nanette Ramos at 2226555. — Courtesy of Borneo Bulletin

Farah Ahmadnawi